TMP Worldwide's TheEdge

The Edge
From the Desktop
Lori Charest Lori Charest
VP, Brand Strategy
This month Lori discusses how brand ambassadors deliver credibility and transparency to your workplace

My daughter leaves for college next week.

Getting to this point has been a blur – the typical campus tours, applications, essays and interviews – all layered with countless Facebook postings, digital conversations and texting with friends of friends who went to school there. After all, what 18-year-old would spend four whole years in one place without making sure it was everything promised?

The experience made me realize that we, as employers, can learn a lot from the college recruiting process. Four years feels like a lifetime – so students use every resource, every tool and every opportunity to ensure that the environment they're walking into is one that meets most, if not all, of their expectations. The schools have done a great job at integrating social networking tools into the recruiting process – both online and in person. Want to meet some students, spend a night in the dorm, sit in on a lecture, or talk to a professor? Not a problem. These "brand ambassadors" are more than willing to give prospective candidates their opinions, both good and bad, so they can make an informed choice.

Now transpose this same expectation for transparency to the employment marketplace. Can you really keep the employment promise you’ve created in your marketing? Do you have brand ambassadors, social media channels or the opportunity for candidates to talk with prospective coworkers? Have you looked at the impact that your current employees can have on your recruiting efforts?

Click here to read more
Mark Your Calendar

View TMP Event Calendar

Follow Us

The TMP Social Network


Facebook Linked In Twitter You Tube


or visit us on the web at:
www.tmp.com
 
News Bytes
Gen Y Meets Healthcare Reform Webinar

Greta Sherman recently hosted a Webinar for our clients on how Healthcare Reform will impact their organizations. This topic has many companies wondering how they will be affected – and how reforms will change their recruiting initiatives. Couple that with the fact that these organizations are also trying to manage multiple generations in the workplace with different needs; Generation Y will soon make-up over 50% of the workforce, at a time that Boomers are not able to retire due to the economy’s impact on their retirement plans.

Greta's Webinar focused on the following:
  • Healthcare Reform: what does it mean to recruitment?
  • Generation Y: lessons to recruit, manage, engage and retain them.
  • Implications of Retiring Baby Boomers: a new
  • workforce who expect work/life balance and a different social contract with their employer.
  • Mass Exodus: your employees have weathered the recession, but are they now looking to "jump ship" with a more engaged employer?

Click here to see dates for a repeat of this Webinar
and more.
TMP Healthcare

Greta Sherman Will Your Next
Doctor be a Nurse?

Sandy Haeberle, RN
VP Healthcare Practice

The next time you call for an appointment at your doctor's office, you may be asked if you specifically want to see the physician or if an appointment with the nurse practitioner would be acceptable. This is occurring more and more as lengthy delays to get an appointment often mean unnecessary delays in care. The question being discussed in many circles, "can the nurse practitioner fill in the gaps left by the physician/resident shortage?" Since the passage of the Patient Protection and Affordable Health Care Act, it becomes even more important for national leaders to focus on the efficiencies and effectiveness of care delivery. The shortage of primary care physicians coupled with the limitation on resident work hours has left patients in need of health care professionals that can do the job efficiently, both in time and cost.

Times have certainly changed and recruiters are talking about their increase in openings for advanced practice nurses (APRNs). These nurses include Clinical Nurse Specialists (CNSs), Nurse Anesthetists (CRNAs), Nurse Practitioners (NPs) and Certified Nurse-Midwives (CNMs). A recent survey indicated that patients often chose nurse practitioners (NPs) over physicians when access and responsiveness were being rated.

Click here to read more
TMP Government

Tying Pay to Performance: Communicating Value to Federal Job Seekers and Employees

According to the recently released 2010 Federal Employee Viewpoint Survey, only about one in four federal employees see a link between their performance and remuneration. No wonder President Barack Obama and his OPM Director John Berry have wanted to revamp a pay system based on rigid grades and automatic steps. With an all-time high interest in government employment, hiring managers long for the flexibility to compete for the best candidates. Even though salary is rarely the most important factor in choosing...

Click here to read more
 
Success Story
Emeritus

Challenge

Pitt County Memorial Hospital (PCMH), one of four academic medical centers in North Carolina, is the flagship hospital for University Health Systems of Eastern Carolina and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. Throughout PCMH, there are many stories to be told. The challenge for TMP was to uncover these stories and use them to position PCMH as a strong employer in the market where employees can really make a difference.

Solution

TMP began with understanding and learning what the internal realties of the organization were - directly from the employee through multiple focus groups. With the information gathered, we were able to develop a creative campaign that reflected the personalities of the employees and allowed candidates to understand what type of career they could anticipate at PCMH.

Click here to read more

Product Profile

SEO Continuum

Web search, image search, video search, news search, map search, blog search...rolled into one.

As the industry leader in leveraging search engines for sourcing and employer brand purposes, TMP believes that a mixture of SEM (pay per click advertising) and SEO (organic, non-paid rankings) is essential to any media plan. Our team of dedicated professionals has been working in the world of search since the beginning and has installed best practices from the consumer world into the recruitment landscape.

Click here to read more
Industry Update

Financial Services
Outlook 2010


By: Kurt Dudycha

According to Oliver Wyman's annual State of the Financial Services Industry report, it was feared that after the collapse of Lehman Brothers in late 2008, the banking and financial services industry would collapse. As such, governments intervened on an unprecedented scale, providing financial institutions with over $1 trillion USD in debt and equity capital. The year 2009 was devoted to recovery, as will the rest of 2010 and 2011. Similar to patients recovering from a medical trauma, there are five stages to recovery:

Click here to read more
This Month in Recruitment

Making Headlines in Employment, Social Media and Advertising:

HR Ringleader discusses the
benefits of connecting disengaged employees.

Payscale.com discusses
customizing your compensation plan for your organization.

Taleo gives us reasons we should
be concerned about employee engagement
.

Sign Up Now
Share This
TMP Worldwide | 205 Hudson Street, New York, NY 10013