Search. Social. Mobile. Job aggregators. User-generated content. Blogs. YouTube. The list goes on and on and on. And the really exciting aspect of new media is just that—it’s new! Every day, there are fresh ways to tap into your target audience’s attention. We’ll help you stay abreast of what’s new and most effective in this rapidly evolving landscape.
Search Engine Marketing
The number one destination for job seekers (even before the job boards or your website) is Google, Yahoo, MSN, Bing, and the like. If you market your jobs on search engines, you’ll reach six times more potential candidates than Monster, HotJobs, and CareerBuilder combined. SEM is a powerful force that should lie at the core of your recruitment strategy.
Paid search - such as advertising job opportunities and driving traffic directly from search engines to your career site, a branded landing page, or a specific job - is a pay-per-click model, which means you only pay for actual clicks on your ad, not impressions.
We can handle all of this for you. Whether it’s paid search, organic search, job aggregators, or a combination of all three, we’ll help you determine a budget based on which search engines you should be on. Then we’ll compile your keyword list, set bid prices, and manage and optimize your program through the life of the campaign. We’ll even take care of all the tracking and reporting to ensure that you’re utilizing your budget efficiently, making it easy for you to focus on what matters most: results.
Social Media Advertising
Social media, like Twitter, Facebook, YouTube, LinkedIn, Vault, and Flickr, are growing more important every day. The ways in which we communicate have dramatically changed. So the way you communicate with your candidates has to change to keep up. Advertising your career opportunities and brand messaging on social sites has become a critical component of your overall recruiting strategy. From YouTube channels and Facebook banners to sponsored tweets and LinkedIn display ads, our digital strategists will work with you to identify and develop the social advertising mix that’s right for you.
YouTube is the second-largest search engine (after Google). That says a lot about the power of video. And as a recruiting tool, its impact is undeniable. We specialize in developing unique recruitment-oriented videos for the web, for mobile, and for event marketing.
From company profiles and employee testimonials to experiential clips and interactive broadcast, we know how to write, direct, produce, and deliver video that works across all mobile and digital mediums. Some are serious. Others are funny. Some viral and some moving. Whatever your brand is, whatever your communication goals, we’ll help you incorporate video messaging into your recruitment strategy.