What Makes a Successful Campus Attraction Campaign?
Darren Harris, Head of Strategy, AIA Worldwide
4/22/2015
Having worked on a range of on-campus graduate experiences over the last 15 years, from life-size fibreglass horses (for Lloyds TSB) and interactive touchscreens (BAML) to helicopter simulators (Thales) and oxygen bars (Accenture) AIA Worldwide/TMP Worldwide have developed a great breadth of knowledge into what works on campus and what doesn’t. Below are the top five reflections, gained from our exhaustive experience, that we believe make a successful campaign. Some are simple, others more complex, but sometimes the simple things make the biggest impact:
- Outline your objectives
- Know your audience
- Great idea
- Representatives
- Planning
More.
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