Are You Making This Fatal Content Marketing Mistake?

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James Ellis, Digital Strategist

6/27/2014

There is a mistake a lot of companies make, and I would wager that avoiding this mistake would not only make content marketing strategies more effective, but also make them less expensive. Get this right from the gate, and you’ll be able to launch your content marketing project far sooner.

The mistake is that most people treat content marketing like marketing and not like content. More

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